Daisy by Marc Jacobs: The Classic Fragrance That Continues to Bloom
Since its introduction in 2007, Marc Jacob's Daisy has become one of the most beloved fragrances in the world of perfumes. Daisy has won numerous accolades, including the Allure's Best of Beauty awards, which it has won since 2018. What makes Daisy so special? Let's dive into the history of this classic fragrance.
Daisy was created by Spanish perfumer Alberto Morillas of the Swiss company Firmenich.
Morillas believes that Daisy's success stems from its memorable olfactive signatures, which set the trends for the time. The fragrance is a blend of wild berries, white violet, jasmine, and sandalwood. The scent is known for its neutral and natural aroma, making it a perfect choice for everyday wear.
Morillas notes that both the fashion and fragrances of Marc Jacobs target young, happy women through the universal concept of femininity, fresh flowers, and nature. This approach has resonated with many people, leading to the success of both the Daisy fragrances and Marc Jacobs' fashion line.
Morillas also acknowledges that Marc Jacobs is deeply involved in the creative process of his fragrances. The designer imparts his creative vision into all of his fragrances, ensuring that they reflect his unique perspective on beauty and style. This attention to detail and commitment to creating products that reflect his brand's ethos is no doubt a significant factor in the success of Daisy and other fragrances in the Marc Jacobs collection.
Daisy has spawned several collections, including Eau So Fresh, Eau So Intense, Eau So Sweet, Daisy Dream, Daisy Love, Daisy Love Daze, and Daisy Spring. Each collection has its unique scent, but they all share the same DNA as Daisy.
For the first three years of its production, Russian model Irina Kulikova was the face of the advertisements. The first television advertisement for Daisy featured Swedish, American, and Hungarian models Frida Gustavsson, Hannah Holman, and Sophie Srej, filmed in Spain by Jacobs's frequent collaborator Juergen Teller. Daisy's marketing campaigns are known for their whimsical and dreamy feel, which perfectly captures the essence of the fragrance.
In recent times, Daisy has become a symbol of the cottagecore trend among young women. Cottagecore is a recent aesthetic movement that celebrates a romanticized version of rural life. It's a trend that has gained traction on social media platforms like TikTok, Instagram, and Tumblr, where users share images of idyllic countryside scenes, vintage floral patterns, and homespun crafts. It emphasizes a return to simpler times, emphasizing slow living, home-cooked meals, and hand-crafted items.
The perfume's ethos embodies the idea of simple living, rustic charm, and a connection with nature. Daisy's bottle design, with its simple and elegant daisy-shaped cap, perfectly encapsulates the fragrance's essence. The natural, fresh floral notes of Daisy fragrances evoke images of wildflowers in a meadow, of picnics in a sunny field, and of simple, natural pleasures. The brand has capitalized on this association, using images of whimsical daisies, pretty florals, and delicate pastel shades in their advertising campaigns. This imagery speaks to the nostalgic, romantic feelings that cottagecore enthusiasts seek out, and it has helped cement Daisy as a beloved classic fragrance for those who love the aesthetic.
In conclusion, Marc Jacob's Daisy is a classic fragrance that has stood the test of time. Its blend of natural scents and whimsical marketing campaigns has won the hearts of people worldwide. With its various collections, Daisy continues to capture the spirit of the modern woman who values simplicity and nature. Daisy is a fragrance that will continue to be a classic for years to come.